In-Hye Kang

Consumer Behavior Researcher
Marketing Researcher

About Me

I am an Assistant Professor of Marketing at the Bryan School of Business, University of North Carolina at Greensboro.

I study consumer behavior with the focus on topics including consumer morality and ethics (e.g., prosocial behavior; judgements of immoral behavior) and consumer social trends (e.g., busyness, social media).

For more information, you can contact me at